Get direct bookings from Google.com and Google Maps by activating Google Hotel Ads Commission Program.
Pay commissions only after guests stay at your hotel.
Millions of hotel searches are performed on Google every day. Hotel Ads appear globally on Google.com and Google Maps, wherever travellers are searching for hotels.
You can capture the demand by activating Google Hotel Ads via your HotelRunner account and own the relationship between your property and your guests.
Properties participating in the CPA based Google Hotel Ads Commission Program (GHACP) only pay a commission when a valid hotel booking is consumed. Commissions to Google are paid through HotelRunner.
CPA (Cost per Acquisition) is different from the metasearch engine model CPC (Cost per Click). With this model, you only pay when your ad generates a booking.
With the new “free booking links”, you can enjoy zero-commission bookings as well!
Paid ads are displayed at the top of Google’s search results while free booking links are on the bottom to give travelers more comprehensive options.
Increase your property’s visibility with both paid ads and free links. Start your Google Hotel Ads subscription via HotelRunner, become automatically eligible to display free booking links!